Part 12/12:
In conclusion, the music industry is navigating a complex transition. While social media offers new avenues for discovery and promotion, it also introduces challenges related to authenticity, exploitation, and control. Artists like Halsey are pushing back against a system increasingly dominated by manufactured trends, advocating for a return to genuine artistry and meaningful promotion. Whether this shift will lead to a more fair and artist-friendly landscape or further entrench the reliance on fleeting viral fame is an open question—one that the industry will continue to grapple with in the years to come.