Part 2/4:
The inspiration was meant to be both chic and assertive, encapsulating the boldness of contemporary fashion. It speaks to the universal experience of envy in the context of style; seeing someone in a striking outfit can spark a desire to emulate that look, leading to the creation of a collection that celebrates this admiration.
A Personal Touch: The Name of the Store
Interestingly, the name “Envy” did not come solely from personal reflection; it also carries the significance of friendship and support. The founder credited her best friend with naming the store, highlighting the importance of community and collaboration in her journey. This touch of personal connection adds depth to the brand, showcasing how friendships can inspire significant life choices and business endeavors.