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As one of the leading figures in contemporary fashion, ASAP Rocky has built a reputation for his bold style and artistic collaborations. His selection by Ray-Ban underscores the brand's commitment to remaining relevant and innovative while tapping into the cultural zeitgeist. His responsibilities will include guiding creative projects, shaping the future of the renowned eyewear brand, and allowing him to design his own eyewear collections.
The upcoming role will also see Rocky leading campaigns and even redesigning stores to reflect influences from music, fashion, and the arts. In alignment with his extensive experience in fashion, Rocky will also focus on launching Ray-Ban's new "blacked out" collection, which promises to echo his distinct aesthetic vision.