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One notable example is that of Stuart Butterfield, who first developed a game called Game Never Ending. Although it gained engagement through a photo-sharing feature, it ultimately failed to gain traction. The pivotal moment came when Butterfield shifted focus, identifying the underlying problem of photo storage and sharing, leading to the creation of Flickr—an immediate success.
However, even after this, Butterfield fell back into the trap of focusing on a game—this time, Glitch. The development team encountered their own problem of communication inefficiency, which eventually led to the creation of Slack. The lesson here is clear: Butterfield’s shift in focus from solutions back to identifying and responding to actual problems led to groundbreaking success.