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This shift creates a demand for businesses to adopt more personalized approaches in service and product offerings. Walter pointedly remarked, "It’s no longer about me adapting to the machine; it's about the machine adapting to me." The convenience-driven consumer now seeks instant gratification, complicating traditional business logistics and expectations.
Instant Gratification and the Logistics Challenge
The conversation transitioned into the topic of instant gratification—a phenomenon increasingly prevalent in today's fast-paced society. With people opting for immediate satisfaction, such as rapid delivery services like iFood and same-day shipping from platforms like Amazon, traditional business models must adapt to meet these needs or face obsolescence.