Part 5/7:
Establishing Player Value
The dialogue illustrates an important economic principle within football: player valuation. The journey of players like Vítor Reis from emerging talents to prime assets worth millions underlines how a systematic approach can enhance financial returns. Philippe Coutinho’s transfer to Barcelona, for example, sets a precedent where clubs must assess their own stars under the lens of similar movements.
Decisions like sending players to renowned events, such as Disney, seem unorthodox but can foster broader brand visibility. Such maneuvers may seem frivolous but bolster the reputation and marketability of both the players and the club, as seen with Hendrick's subsequent transfer to Real Madrid.