Part 3/6:
Strengthening Marketing Collaborations
Additionally, Cruzeiro showcased an open-minded approach to marketing collaborations with Gabigol. They offered him significant freedom in utilizing his brand and participating in marketing activities. This flexibility, coupled with the organization’s willingness to engage in collaborative discussions, drew Gabigol towards the club’s vision.
A Thoughtful Decision-Making Process
The initial discussions regarding this transfer took place before the closure of the season. During an encounter with Matos, Gabigol candidly expressed his unpreparedness to make an immediate decision about his future. He emotionally communicated his need to finish his cycle at Flamengo, which he felt he hadn't fully completed.