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The marketing strategies employed during Gabriel’s transition were particularly inventive. When news of his potential departure from Flamengo was announced, the management team was quick to devise a farewell that underscored Gabriel’s legacy at the club. They realized that it was not merely about leaving but crafting a narrative that honored his six-year tenure in a way befitting an idol. From developing a hashtag #AtéOFim (Until The End) to enveloping all promotional materials with this sentiment, the plan was executed flawlessly. This strategic move not only engaged fans but also elevated Gabriel's image, reinforcing his status in the eyes of supporters.