Part 6/7:
Following the significant exit from Flamengo, the focus shifted towards building Gabriel's image at Cruzeiro. The management team's strategy included negotiating within a marketing model that provided Gabriel and his team considerable creative freedom. This allowed Gabriel’s personality and vision to shine through in the marketing strategies being devised. His involvement in the planning process ensured that the campaign surrounding his arrival at Cruzeiro was not only acceptable but also engaging and relevant.