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This new deal marks a significant increase compared to the previous sponsorship with Leila Pereira's companies. In addition to the main sponsorship, Palmeiras has secured a fixed revenue of R$11 million from shirt sleeve sponsorships, which could rise to R$15 million depending on performance bonuses. The club is optimistic and estimates that it could surpass R$200 million in total earnings from various sponsorship deals.
After the official sponsorship announcement, the event also served as a farewell to the Pereira family’s partnership with Palmeiras. The club showcased trophies from both its women's and men's teams, as well as its youth academy, commemorating a decade of achievements under the previous sponsorship.