Part 4/10:
Television Rights Revenues: The proactive sale of a portion of broadcasting rights to various clubs has enriched the market by injecting approximately R$1 billion. This cash influx has enabled clubs to engage in aggressive purchasing behaviors without immediate accountability.
Betting Sponsorships: The emergence of betting companies has heralded a new era of sponsorship deals. For instance, the Corinthians went from receiving R$22 million from Neoquímica to nearly R$100 million with Vibra, followed by an even greater deal with Sport da Sorte. Similarly, Flamengo’s sponsorship revenue increased significantly from R$45 million to R$100 million in just a year. This injection of commercial revenue has undoubtedly played a role in inflating players’ salaries across the board.