Part 3/8:
Historically, Neymar's marketing plan back at Santos was groundbreaking. He was earning R$300,000 per month, but the club was generating around R$3 million due to his image rights. The context of that success was significantly different, operating in a landscape with fewer digital marketing opportunities compared to today. Despite previous marketing efforts for other players like Ronaldinho and Daniel Alves falling flat, Neymar's approach proved to be a lucrative model, significantly benefiting all involved.