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Emerson Salomão, born in Londrina, Paraná, embarked on his technology career by creating software for schools and businesses. During his college days in Joinville, Santa Catarina, he started selling computer parts and kits, which sowed the seeds for his entrepreneurial journey. In 1997, he opened Notebook Century, a small retail store dedicated to selling a variety of computer brands across Brazil through a partnership with a supplier based in Miami.