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In 2010, Avel made a significant push into the gaming sector, claiming to be the first Brazilian company to develop customized notebooks for gamers. This move opened doors into a niche market for high-performance devices tailored for demanding users. By 2013, Avel evolved from its original store concept into a dedicated brand, focusing on its line of gaming notebooks and discontinuing other brands.
Pivotal Moments in Growth
Throughout the early 2010s, Avel continued introducing new gaming-focused models, making notable strides with powerful products like the Gamer Full Range G141 MX, even garnering media praise. However, it faced challenges with market expansion attempts, such as its foray into the U.S. market, which ultimately did not yield anticipated success.