Part 7/8:
In 2022, Avel launched the Rib line, showcasing innovative design and performance capabilities, increasingly catering to business rather than pure gaming audiences. Despite a shift away from gaming products, the company ensured it did not lose touch with its original fanbase, as demonstrated by the unveiling of the Storm X line in 2023.
Moreover, with plans to introduce supplementary products like mice, keyboards, and headsets, as well as subscription models for high-performance notebooks, Avel is poised to redefine its market role.