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Another pressing issue discussed is the suspension of a controversial initiative by a company seeking to pay individuals for accessing their biometric data, specifically iris scans. The National Data Protection Authority (ANPD) intervened after identifying potential violations of existing data protection laws.
Alvarenga revealed that the payment model in this arrangement raised red flags regarding informed consent—essential for lawful data processing under Brazil's General Data Protection Law (LGPD). The ANPD's decision reflects a commitment to upholding citizens' rights against potential misuse of sensitive data.