Part 4/6:
While Renault pursues a high-tech, design-forward approach, Ford is taking a distinctly practical route amid economic pressures within the automotive sector. The company disclosed its strategy during its recent fourth-quarter earnings presentation, showcasing a 4.8% revenue growth, which totaled $48 billion. CEO Jim Farley highlighted significant challenges regarding larger EVs, particularly electric trucks and SUVs.
Farley pointed out that these larger vehicle segments face serious economic hurdles, such as excessive weight, poor aerodynamics, and the need for large, expensive batteries. As a result, Ford has pivoted to prioritize the development of smaller and more affordable electric vehicles that are better suited for daily use.