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To address consumer needs, Ford is crafting a mid-size electric pickup and expanding its lineup to include a series of hybrid and extended-range electric models. These innovations would combine electric motors with gasoline generators to enhance range and practicality. Farley noted that while larger models like the Tesla Cybertruck and the Ford F-150 Lightning have experienced disappointing sales—mainly attributed to high prices and low efficiency—there is potential profitability in hybrids and extended-range models. This strategy aims to capture a wider range of customers by offering electric performance without sacrificing long-distance travel options.