Part 2/7:
Borjo’s entry into the world of football management is marked by an intriguing transition from the corporate realm to the vibrant yet tumultuous atmosphere of São Paulo, a club laden with history and high expectations. Reflecting on his initial experiences as CEO, he noted how the role was somewhat unconventional a decade ago. At that time, when he was appointed under Carlos Miguel Aidar’s presidency, the structure of football management was rapidly evolving. The traditional hierarchy of football clubs was beginning to be challenged by more corporate governance styles in the sporting world.