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In particular, Musk's association with Trump and support for right-wing parties in Europe, such as Germany's Alternative for Germany (AfD), has drawn fire. His leadership role in government efficiency, advocating for budget cuts and job reductions, has further fueled protests against him, with demonstrators targeting Tesla itself. These protests have transcended the U.S. borders, manifesting in countries such as Canada, Sweden, and Germany, illustrating the brand's struggles in the face of shifting social support.