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Another indirect consequence of this political climate is the changing demographics of Tesla's customer base. According to Daniel Crane, a law professor at the University of Michigan and author of an upcoming book on Tesla, the company was once the go-to choice for environmentally-conscious consumers. However, as the political environment surrounding climate change intensifies, the traditional Tesla consumer demographic has begun to wane.
This shift is particularly relevant as more automakers enter the high-end EV market, diluting Tesla's unique selling proposition. As political alignment evolves, Tesla's appeal among ideologically aligned consumers has diminished, which could severely impact future sales.