Part 1/12:
The Astonishing Turnaround of AMD: From Struggling Underdog to Industry Leader
In the early 2010s, AMD was facing an existential crisis. The California-based chipmaker had fallen significantly behind its primary competitor, Intel, in both design and manufacturing. Its financial health was dire—losing over a billion dollars annually, with its stock plummeting to just a few dollars per share. Many analysts feared that AMD might soon run out of cash, risking collapse. However, a pivotal leadership change and strategic reinvention transformed AMD into a success story, reshaping the competitive landscape of the semiconductor industry.