Part 3/7:
By employing a multi-step approach, Google asserts that this new method allows for a more nuanced understanding of user intent. When the search algorithm accurately matches queries with relevant websites or merchants, users tend to spend more time interacting with the propositions laid before them. This heightened engagement not only improves user satisfaction but also incentivizes advertisers to pay for elevated placements — even without the traditional ten blue links.
The implications of this shift are profound. Not only does it redefine the user's search experience, but it also alters Google's monetization strategy—blending AI-driven discovery with its existing advertising model.