Part 4/7:
Despite these advancements, challenges remain. The performance of AI mode in a fast-evolving digital landscape is still uncertain. Competitor AI-native chatbots, such as Perplexity, are simultaneously exploring their monetization strategies. Unlike Google, these emerging firms do not carry the burden of disrupting a highly lucrative advertising business model, indicating that they could pivot quicker and innovate without the systemic limitations that Google faces.