Part 5/7:
Central to Drake's lawsuit against UMG are serious allegations regarding the manipulation of the feud to his detriment. Drake asserts in his legal documents that UMG employed underhanded tactics to ensure Kendrick triumphed in their rivalry. This included purported deals with streaming platforms and artificially boosting the success of Kendrick's singles while doing the opposite for Drake.
Drake’s contract was nearing its end, and he anticipated significant financial compensation for a new deal, something that UMG was unwilling to meet in light of declining revenue. By rigging the outcomes of the beef, the label aimed to lower Drake's perceived market value, compelling him to sign a less lucrative contract.