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Many critics highlight the imagery that Kendrick employs in his performances and music videos, which sometimes suggest a flirtation with darker themes. For instance, during his 2014 SNL performance, Kendrick's portrayal with blackened eyes led some to interpret it as an indication of demonic possession, raising eyebrows about his spiritual credibility.
His lyrics often depict dialogues with "Lucy," a likely reference to Lucifer, where he grapples with themes of temptation and the compromises artists make for success. This interplay raises questions about the authenticity of Kendrick's righteous persona.