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A particularly notable figure during the halftime show was Samuel L. Jackson, who portrayed Uncle Sam. Historically, Uncle Sam is believed to have rooted connections to Freemasonry—the legendary fraternal organization associated with secretive rituals and esoteric philosophy. When Uncle Sam directed Kendrick Lamar during the performance, it was suggested that he was guiding a symbolic alchemical ritual, symbolizing a rebirth or transformation reflective of Masonic traditions.