Part 5/9:
The crossover of celebrity culture with Christianity invites scrutiny, particularly as stars leveraging their platforms for financial benefits. Mark Wahlberg’s promotion of a Catholic prayer app called Hallow is a prime example. While at first glance this might seem like a genuine attempt to help followers strengthen their faith, one must consider his financial investment in the app, which pushes users towards paid subscriptions. This begs the issue: is the aim truly spiritual enrichment, or is it rooted in profit-making?