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In addition to their real-world activities, the Proud Boys have utilized social media and online forums to amplify their messages and recruit new members. The proliferation of emails, YouTube videos, and social media posts has allowed them to reach a broader audience, drawing in individuals who may be interested in their ideologies but unaware of the underlying extremist actions.
Often blending provocative imagery and controversial statements, these online communications have created a complex environment where the Proud Boys can either be dismissed as mere provocateurs or engaged as genuine political actors by their supporters.