Part 6/10:
The rise of different biodegradable and compostable offerings has also led to a proliferation of misinformation and greenwashing concerns. Dena acknowledges the importance of certification, highlighting Tia’s partnerships with reputable organizations like TUV to ensure their products meet strict composting standards. This kind of transparency is essential for consumer trust and accountability in the packaging industry.
The Impact of Traditional Packaging
Dena paints a concerning picture about the current state of plastic packaging: about 91% of plastic waste isn’t recycled, with only about 9% making it into recycling streams. Most of the traditional flexible packaging is not recyclable due to food contamination and complex multi-material designs.