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A keen insight into successful promotional strategies involves the pacing of music releases. Insights have shown that releasing a new song every four to eight weeks proves to be optimal, allowing adequate time for audience engagement and playlist consideration—factors that can significantly amplify visibility on platforms like Spotify.
Musicians should learn from successful promotional tactics. For instance, Charli XCX’s promotional rollout for her project 'Brat' showcased how being consistently present in the public eye encouraged conversations and kept her fans engaged.