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Storytelling becomes a powerful tool in promoting music. With a culture of sharing, fans are willing to discuss artists with whom they feel a connection. Sharing stories not only humanizes artists but also encourages fans to talk about them, securing opportunities for more significant exposure.
Utilizing the Waterfall Technique
Another effective strategy is employing the waterfall technique, where artists organize their music into a cohesive playlist structure. This approach links songs together in a way that promotes deeper listening while simultaneously encouraging fans to explore new material from the artist.