Part 4/9:
Spotify's updated analytics also reveal that a considerable number of tracks on the platform have minimal to almost no listens, painting a clearer picture of competition. A staggering 51% of tracks have been played fewer than 500 times, signaling that if artists are proactive in promoting their music, the competition might not be as fierce as perceived.
Leveraging TikTok for Viral Success
TikTok has rapidly emerged as a potent tool for musicians, displaying a unique ability to create viral trends around music. Data indicates that TikTok users are significantly more likely to stream songs compared to other short-video platforms. Yet, many misconceptions persist regarding how to use the platform effectively.