Part 6/9:
Another common misconception amongst artists is that only short songs can gain traction on TikTok. However, the success of longer songs, like those from the band Sleep Token, challenges this notion. TikTok's format, based on creating catchy earworm clips, allows for longer tracks to also find their place in viral trends. Increased experimentation with various versions of song hooks can reveal the most engaging formats for users.
Best Practices for TikTok Marketing
For artists looking to optimize their TikTok presence, several strategies can foster engagement. Consistency in using a particular song hook across multiple videos is crucial. Adding captions to highlight meaningful lyrics boosts engagement, and ensuring that videos loop seamlessly can enhance replays.