Part 8/9:
Despite the focus on TikTok, data indicates that YouTube remains a favored platform among teenagers for music consumption. Musicians continue to overlook the wealth of opportunities available on this platform, which presents a genuine avenue for visual storytelling and distribution.
As Spotify experiments with programs like Discovery Mode, artists must understand how it affects their songs' visibility and engagement across platforms. By capitalizing on strategic features and collaborations, artists can effectively amplify their reach.