Part 3/11:
One of the most effective marketing tools post-release is content creation, particularly on platforms like TikTok. Given its potential for viral reach, artists should craft engaging, casual content that highlights their music. TikTok thrives on authenticity; thus, spontaneous performances or clever edits of a song can resonate more profoundly with audiences than polished music videos.
The importance of capturing immediate attention cannot be overstated. The first few seconds of a TikTok video should aim to hook viewers with an exciting introduction straight into the song. Multiple attempts can be made to find the perfect format and visual style that attracts an audience.