Part 4/11:
TikTok allows artists to evolve their strategy continuously. The platform's algorithm can provide layers of exposure that are not instantaneously obvious. Therefore, experimentation is key. Considering the platform's non-linear exposure mechanics, a video that doesn’t perform as expected isn't a failure—it's an opportunity to refine and try again without alienating followers.
In contrast, Instagram operates differently, where feed posts primarily reach existing followers. To make an impact, artists must weave narratives that capture interest and inspire their audience to engage with the music. A post should tell a compelling story that reveals why a particular track deserves attention, since audiences are inundated with choices on social media.