Part 5/11:
Details that connect emotionally to the audience can make all the difference. Artists should think creatively about their stories around a song. Relaying personal anecdotes about the songwriting process or sharing relatable experiences enhances listener connection. For platforms like TikTok, even simple text overlays can increase engagement by encouraging viewers to spend more time on the video.
A successful example of storytelling in music marketing is artist Ren, who conveys a relatable narrative through his work, leveraging platforms like YouTube effectively to tell his story.