Part 7/11:
Artists often underestimate the importance of being flexible in their promotional approaches. The success of one track may create opportunities to promote it significantly more than anticipated. If a track begins to take off six months post-release, it’s crucial to adapt and reallocate attention from newer releases to ensure that the hit track receives the recognition it deserves.
Engagement on social media requires consistency. Inconsistent posting leads to audiences ignoring promotional posts. Artists must foster ongoing engagement strategies to maintain genuine connections with their listeners, making them more likely to react to promotional content when it comes.