Part 8/11:
When promoting music, engage audiences through unique and perhaps unconventional methods. Controversial statements or engaging polls in social media stories can spur interaction and elevate engagement rates. The idea is to create curiosity and incorporate the promotional elements seamlessly into the narrative.
Increased direct interaction via direct messages creates a sense of personal connection with followers. Within this landscape, followers become more than fans; they become ‘superfans’ who actively promote the artist through word-of-mouth recommendations.