Part 9/11:
Building a Spotify playlist that features one’s music among other similar tracks can be an effective strategy in promoting new releases. An artist can create playlists around specific moods or themes and include their music organically. This method not just promotes a track but presents an artist as part of a larger conversation in the music landscape.
Running ads to promote these playlists and integrating calls to action can also drive listener engagement. Ads should focus on creative content that draws attention rather than simply pushing for streams or follows.