Part 10/11:
Running targeted ads can be effective only when the music is officially out. Artists should focus their advertising efforts on reaching listeners who are likely to resonate with their music, particularly in English-speaking countries. Ad campaigns can be best utilized to promote song releases after their launch rather than in preparation for them.
Through strategic ad placements on platforms like TikTok and Instagram, artists can achieve heightened engagement and drive listeners back to their music through retargeting efforts.