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Beacons serves as a powerful link in bio tool that consolidates all essential links in one location. It plays a pivotal role in driving traffic from ads straight to an artist's profile. By creating a centralized hub for music exploration, fans can easily navigate to preferred platforms to listen or purchase music. This tool not only aids in collecting emails and selling products but also helps artists retarget their audience through pixel tracking. The ability to monitor interactions and tailor marketing strategies heightens the potential for conversion and sales.