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What sets Sora 2 apart from similar apps like Meta’s Vibes is the ability for users to share their likenesses and allow others to create content featuring them. Celebrities such as Mark Cuban or Jake Paul have publicly shared their likenesses, enabling anyone to generate videos of those figures doing or saying anything. This functionality has ignited a surge of creative and often humorous content where people put themselves into scenes alongside public figures or in fantastical environments.