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For example, snapping into the persona of a successful entrepreneur—"business Tom" or "entrepreneur Tom"—allows one to recall past accomplishments, mental faculties, and resilience that might seem inaccessible in moments of doubt. The act of grounding oneself with this phrase causes a physical and emotional shift: chin drops, brow furrows, and a renewed sense of self-awareness emerges. It's a reminder that multiple facets or "personalities" exist within us, and tapping into these can be a powerful way to diminish anxiety and regain clarity.