Part 7/12:
- Ego: Self-image, pride, reputation
These motivations act as a currency in influence strategies. The strongest motivator is ideology, as it taps into deeply held beliefs, making people willing to act—sometimes even at great personal risk.
Applying Core Motivations
Understanding these motivations allows one to craft messages that resonate deeply, increasing the likelihood of compliance or influence. For example, appealing to someone’s ideology can result in long-term trust, whereas coercion risks alienation and distrust.