Part 5/15:
Tyler also cultivated goodwill on-site by doing excellent work and then kindly requesting reviews from homeowners, often while the owner still had the phone out. Incentivizing reviews turned out to be a game-changer, propelling him to the top of local Google search results, especially on Google Guaranteed listings. These reviews—and a consistent, responsive presence—became his primary marketing engine.
Local SEO and Customer Acquisition
A key element of Tyler’s growth was dominating local search results. He started by working solo, focusing on answering every call promptly, delivering quick quotes, and maintaining high-quality service. With excellent reviews and strong presence on Google, his business gained visibility organically, bolstering his reputation.