Part 6/15:
Tyler’s business is heavily reliant on Google My Business, which he described as "the name of the game" for local service providers. He initially hesitated to build out a website or extensive online presence, instead focusing on bombing Google with positive reviews—some of which he gathered via text blasts to past customers.
Over time, referrals from contractors and homeowners began to make up a significant share of his revenue. Initially, his entire income stemmed from contractor jobs, but within six months, the balance shifted toward direct consumer and owner-initiated jobs, expanding his market reach.