Part 8/12:
Invest in creating evergreen videos—content with lasting relevance that continues to attract views over time. These assets are like seeds planted in your channel's growth garden—they can grow slowly but steadily, providing long-term value. For example, a video about "How to Generate Leads Using YouTube" remains useful long after posting, continuously attracting new viewers.
Building an Effective Lead Magnet
A lead magnet (also called a "hand raiser") is essential for turning viewers into engaged prospects. It’s a free resource—like a downloadable PDF, template, or AI-powered title generator—that addresses a specific pain point. To maximize effectiveness:
- Promote it early and often within your videos (mention it at the beginning, middle, and end)