Part 9/12:
Make it easy to access through comments or through a direct link
Use an optimized landing page with a clear call to action, asking for an email or contact info
Recent strategies involve asking viewers to comment "hooks" for access to a swipe file of proven titles, then sending them the resource manually. This personal touch builds trust and helps segment your audience.
Authenticity and Simplicity in Content Creation
Overthinking production details—such as camera quality, lighting, or perfect scripts—can hinder progress. The focus should be on being authentic and delivering value. Using simple tools like an iPhone or a basic microphone, recording in natural settings, and speaking naturally often resonate more with viewers than overly polished videos.